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History

We are Raised In Los Angeles. We are a lifestyle brand for those who have learned how to navigate this great city of moving parts. 


Are we all born here? Are we all "from" here? No, not at all, but what we share is having learned how to grow from these different pieces of concrete. We represent all of us both native and transplant who have fallen in love with the challenges this town has to offer. 


Not every thing is Hollywood. Not everything is South Central. Not everything is the Valley and not everything is Venice Beach but... at the same time everything is. We represent you through the perspective that this city demands. A unique view of diversity and inclusion, pride and success, championships and failures, from the glitz to the grimey we share this view... this perspective. Our view is your view and we hope our clothes represent that and represent you, wherever you may be.


w/love,


- RSDNLA